Thursday, February 24, 2005

Clichés In The Real Estate Industry

Am I the only person that finds it really difficult to read ads for real estate in the paper or online? Who on earth dreamt up all of the clichés? The real estate industry is due for a shakeup in the marketing department. These terms are overused and have lost any meaning that they may have once had.

Neat as a pin - who wants to live in a bloody pin? Have you ever seen a messy pin? A bent pin maybe, but the gays are known for being neat and tidy. So I guess it doens't matter what type of pin it is.

Renovators' delight - a dump, a heap, start from scratch necessary. Do renovators delight in fixing up crap, overpriced houses? I think not. Unless they are certifiable.

Room to move - if I can't swing a dead cat in the space available it certainly isn't big enough to live in.

One owner - oops. That's for a car. Why don't we see more of this in the real estate industry? Mind you, the house could be 40-50 years old anyway.

Close to all amenities - the toilet and the kitchen are the most important amenitites that I would be looking for.

Sea glimpses - squint or get the binoculars or telescope out if you want to see the sea.

Walking distance to the beach - it could be miles away. I once went for a walk for 17 kms to a place in Norway, out of Tronheim, because I had a computer game by that name. Had lunch and then walked back again.

Has potential - the last idiot owner buggered up the job completely and you had best look for a vacant lot if you don't want the hassle or expense of fixing it. Don't touch with a barge pole.

No comments: