Sunday, January 14, 2007

How To Upset Unsuspecting Customers

I think that Hewlett Packard, HP, are making a big mistake when it comes to keeping customers happy. Look at the ad below and, on the face of it, it appears to be a fantastic deal. Buy an ink cartridge pack and photo paper to receive a printer worth A$179! Sounds too good to be true?

I can imagine a large rush of people going out to buy this ink and photo paper for a free printer. But look at the fine print people. The ink is not compatible with the printer. People caught out by this, in my opinion, stupid marketing ploy, will have two printers to purchase ink for now and won't be too happy with that outcome.

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