One of the first elements of knowledge learnt during Marketing 100 was that you should know your market. Items like the age, gender, spending habits, income, etc. The other day I received some mail addressed to "Dear Lover of Fine Wines". At this point I thought that it might have been incorrectly addressed but they did have my name and address correct on the envelope. I liked the fact that they went on to ask me to fill in a survey, if I was over 18 years of age.
Hang on. They've already identified me a lover of fine wines. Gee, could I be a lover of fine wines but under the legal drinking age? Not the cleverest bit of marketing, methinks.
Wine International Mail.
