What Exactly Do They Have For Sale?

A local car dealer had a sale recently. I dare say that it cost them quite a few dollars to set up as fencing isn't cheap and the advertising banners look like they cost a couple of hundred dollars each.

I did the Marketing 101 unit at university so I have some basic idea regarding advertising. OK, the banners state the a car sale is going on so that much is clear. I would have thought that you'd want to show the product being sold. Or was that the ploy to get people in the gate? Don't tell them what is for sale and human curiosity will do the rest? What exactly do they have for sale?

What's going on?

It's not all that clear what they have for sale.

How did the sale go? The banners were only erected for one weekend and the lot has been cleared by a third to half of stock. I'd say it was quite successful. What do I know about marketing? Or did they just remove the stock whilst the banners were in place and the public were unable to see just to give us the impression that they've had a great sale? I'm not convinced yet.

How Is The Mazda 6 Advertised In New Zealand?

It takes a lot of effort to create a brand and then market it sucessfully. The car market is no different. I remember many years ago hearing about a model of car in the United States called the Nova. It was apparently a decent car and they attempted to sell it in Mexico. Sales were really poor. Nobody knew why the car didn't sell as it had nothing to do with performance. That was, until someone realised that the name in Mexican meant "won't go".

I believe the Toyato Pajero translates to "wanker" in Spanish. I wonder how sales in Spanish speaking countries went. Perhaps it was another Nova in Mexico.

Had a thought today. The Kiwis have an odd accent. Sometimes I find it quite amusing. How do they market the Mazda 6 in New Zealand? With a heavy accent they would pronounce it as "Mazda Sux". Now, I'm fairly certain, that that isn't a great piece of marketing and not going to drive strong sales. Anyone got any feedback?

Know Your Target Market - Wine International

One of the first elements of knowledge learnt during Marketing 100 was that you should know your market. Items like the age, gender, spending habits, income, etc. The other day I received some mail addressed to "Dear Lover of Fine Wines". At this point I thought that it might have been incorrectly addressed but they did have my name and address correct on the envelope. I liked the fact that they went on to ask me to fill in a survey, if I was over 18 years of age.

Hang on. They've already identified me a lover of fine wines. Gee, could I be a lover of fine wines but under the legal drinking age? Not the cleverest bit of marketing, methinks.

Wine International Mail.