Label - An item used to identify something or someone.
Label - A descriptive term.
You may have a label or two in your wardrobe. You know, Versace, Dolce & Gabbana, JAG, etc. You may label people you don't think are very intelligent. You know, idiot, spaz, moron, etc.
What if a clothing company combined the two? I have a jacket that I bought in Korea made by the Koolong Company. To the rest of the world they are known as Kolon. Now, I don't know if they're having a joke or not but the jacket model is "SPASSO" which probably doesn't come across as "spastic" in Korea so it would only concern us foreigners. Soemthing lost in translation perhaps?
SPASSO label.
